Following a highly anticipated reveal at a London pop-up event, British footwear brand notwoways has officially announced its collaboration with grime artist JME. The partnership introduces JME’s inaugural signature model, featuring an all-black design that mirrors his bold musical style.
Blacked-Out Signature Model: HKE JME Ultimate
The HKE JME Ultimate is designed with both form and function in mind, offering advanced technical features tailored for the UK’s unpredictable weather. The model combines a sleek black mesh base with tonal waterproof overlays, ensuring durability and protection against the elements. Padded collars and rubberized mudguards enhance comfort and support, while adjustable toggled laces offer convenience in urban settings.
Exclusive Collaboration: Notwoways and JME
Distinctive branding is evident throughout, with notwoways’ abbreviated logo integrated into the forefoot paneling and text-driven tongue tags. The shoe is finished with grooved outsoles equipped with advanced grip technology, perfect for navigating British downpours.
Fashion Launch: Notwoways HKE JME Ultimate
The notwoways HKE JME Ultimate will be available for purchase on August 29 at 6 p.m. BST for £130 GBP (approximately $170 USD). Explore the new model in the gallery above and stay tuned for its official release.
