A historical settlement in Virginia, established in 1607 by English colonists. It’s the first permanent English settlement in North America.
A. A. Spectrum’s latest campaign for their Spring/Summer 2024 collection, titled “Synaesth-theasia,” takes on a vibrant journey through Jamestown in Accra, Ghana. Photographed by Foli Creppy, the campaign captures the essence of the location with a sun-faded color quality, reflecting the mood and climate of the area.
Despite the semi-washed coloration, the campaign highlights the vibrancy of Jamestown and its cultures, while showcasing key pieces from A. A. Spectrum’s collection. Each garment serves as a narrative of intertwined senses, exploring colors as tastes and textures.
One standout piece is the cape-like Skysail Shell Jacket, which symbolizes freedom and expands on the cultural significance of kites. A. A. Spectrum’s SS24 campaign offers a multi-sensory experience, inviting viewers to immerse themselves in the rich colors and textures of Africa while exploring the brand’s innovative designs.
