AAPENOW, the sub-line of AAPE *A BATHING APE®, has consistently prioritized comfort and functionality in its minimalist designs, seamlessly integrating into everyday wardrobes. For Fall/Winter 2024, the brand shifts its focus to Tokyo’s vibrant street culture, infusing its collection with the city’s dynamic aesthetic.
The FW24 collection revitalizes classic AAPENOW silhouettes such as down puffer jackets, knits, hoodies, t-shirts, and pants, reimagining them with lively hues and patterns reflective of Tokyo’s colorful youth culture. Featuring bold cherry reds, burnt oranges, forest greens, and retro prints, the collection contrasts these vibrant tones with more subdued neutrals, mirroring Tokyo’s eclectic fashion scene.
Signature craftsmanship techniques remain central to the collection, including dual-tone camouflage, custom dyeing methods, and patch embroidery. Notable new designs include a faux two-piece t-shirt, a tweed-patterned down jacket, and a sports-inspired sweatsuit with a specialized wash. The collection also debuts a series of club-shaped logo sweatshirts, crafted with specialized interlock technology, underscoring AAPENOW’s dedication to blending functional staples with innovative material advancements.
This season’s collection captures the spirited essence of Tokyo’s youth culture, infusing fresh energy and creativity into AAPENOW’s established design philosophy.
