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Adidas Launches Pride 2024 Collection 

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Adidas has unveiled its Pride 2024 collection, featuring vibrant and expressive designs created by Brazilian artist Pabllo Vittar. This collection celebrates diversity and inclusion, showcasing Adidas’s commitment to supporting the LGBTQ+ community. 

The Pride 2024 collection includes a range of apparel and footwear, each piece infused with bold colors and unique patterns that reflect the spirit of Pride. Pabllo Vittar, known for their dynamic and energetic style, has brought a fresh perspective to this collaboration, creating designs that are both stylish and meaningful. 

One of the standout pieces in the collection is the redesigned Adidas Superstar, which features rainbow accents and Vittar’s signature artistic flair. Other items in the collection include colorful tracksuits, graphic tees, and accessories that allow wearers to express their individuality proudly. 

Sustainability is a key focus of the Pride 2024 collection. Many items are made from recycled materials and eco-friendly fabrics, aligning with Adidas’s ongoing efforts to promote sustainable fashion. This initiative not only highlights the brand’s environmental commitment but also emphasizes the importance of responsible production practices in the fashion industry. 

The launch of the Pride 2024 collection is accompanied by a series of events and campaigns aimed at raising awareness and support for LGBTQ+ rights. Adidas has partnered with various LGBTQ+ organizations to ensure that a portion of the proceeds from the collection goes towards supporting community initiatives and projects. 

Overall, the Pride 2024 collection by Adidas and Pabllo Vittar is a vibrant celebration of diversity, inclusion, and sustainability. It represents a significant step forward in the fashion industry’s efforts to embrace and support the LGBTQ+ community, while also promoting environmentally responsible practices. This collection is available now on the Adidas website and in select stores worldwide. 

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