Adrian Appiolaza delivered a high-energy spectacle for Moschino’s Spring/Summer 2025 (SS25) collection, aptly titled “Get Happy.” Known for Moschino’s playful and exuberant style, Appiolaza’s latest work emphasizes bold statements with vivid colors and light-hearted designs that offer an antidote to the darker, more serious tones prevalent in recent fashion seasons. His approach celebrates optimism, urging people to embrace joy, even in the most mundane aspects of life.
Optimism Through Bold Fashion
The SS25 Moschino collection is all about optimism and liveliness. Appiolaza played with vibrant hues, from electric blues and neon pinks to soft pastels, creating an eye-catching palette. This bold color scheme highlights the designer’s desire to bring a sense of happiness and freedom back into the fashion world, reflecting the current cultural shift towards joyfulness and creative self-expression.
The collection features oversized shapes, exaggerated shoulder pads, and voluminous skirts that blend Moschino’s signature playful aesthetic with contemporary trends. Each piece feels like a celebration of individuality, with no two looks resembling the other. From jumpsuits to oversized blazers, Appiolaza expertly merges whimsical patterns with everyday wearability.
Key Looks and Signature Pieces
Signature pieces in the “Get Happy” collection include Moschino’s signature use of prints and patterns that exude fun and irreverence. Standout looks featured cartoonish prints, silk dresses layered with sequins, and blazers with exaggerated silhouettes. The creative director didn’t shy away from adding an element of humor, showcasing playful accessories like oversized bows and comical headpieces, staying true to Moschino’s DNA.
The incorporation of diverse fabrics like tulle, satin, and sequins adds a textured richness to the collection, while accessories such as funky handbags and oversized jewelry further amplify the collection’s bold vibe. The Moschino SS25 collection is a celebration of both craftsmanship and creativity, positioning fashion as a medium of joy rather than just function.
Adrian Appiolaza’s Vision
Appiolaza’s creative direction for Moschino seems to be taking the brand into a new era of light-hearted and approachable fashion. While remaining loyal to Moschino’s brand ethos of fun and daring, the SS25 collection is a refreshing take on fashion that prioritizes personal expression and positivity. Appiolaza’s vision is one where fashion can be transformative and fun, encouraging wearers to experiment without taking themselves too seriously.
