Ariana Grande is officially the newest face of Swarovski. The Eternal Sunshine vocalist will showcase the crystal purveyor’s designs during public appearances and lead the brand’s promotional imagery, starting with Swarovski’s Holiday 2024 campaign.
Ariana Grande Becomes the New Face of Swarovski
“It’s an honor to represent a House that shares my passion for creativity, pushes the boundaries beyond the world of jewelry, and promotes values of unapologetic self-expression,” Grande shared in a statement. “I cannot wait to embark on this journey and inspire others to embrace their own unique sparkle.”
Ariana Grande’s Vision for Self-Expression
“Ariana’s charisma and positive energy resonate with Swarovski’s essence of bringing joy to the world, and I am thrilled she is joining us as a brand ambassador,” added Giovanna Engelbert, Swarovski’s global creative director. “Ariana is a brilliant artist whose creativity shines through her songwriting, vocal performances, and personal style. I look forward to engaging in inspiring creative dialogues together.”
Upcoming Projects: Ariana Grande’s Deluxe Album
Beyond her new role with Swarovski, Grande is preparing to release the deluxe edition of her latest album, Eternal Sunshine. In a recent interview, she mentioned taking her time to ensure that the “vision for this deluxe is executed perfectly and worth the wait.”
