Author name: Wally

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Adidas Crushes Expectations With 8% Sales Surge in Q1 2024

In its Q1 2024 financial report released on Tuesday, adidas exceeded expectations by achieving an 8% surge in sales, totaling €5.46 billion by March 31. Adidas, after the loss of the YEEZY line and cutting ties with Ye in late 2022, demonstrated resilience and adaptability, driving growth through increased demand for its Samba, Gazelle, Spezial, and Campus franchises.

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