Awake NY returns with a Fall/Winter 2024 collection that honors the spirit of New York City, reflecting its diverse culture, energy, and creativity. The collection blends classic streetwear with nods to the city’s iconic landmarks, neighborhoods, and multicultural history.
Celebrating the New York Aesthetic
Inspired by New York City’s streets, Awake NY’s collection showcases a mix of functional streetwear pieces, from graphic tees to oversized jackets, all infused with the energy and vibrancy that defines the city. The designs incorporate bold prints, vivid colors, and retro-inspired elements, echoing the city’s fast-pace and eclectic nature.
A Tribute to the City’s Roots
Every piece in the collection nods to different aspects of New York, from its architecture to its people. Awake NY continues to build its brand identity through a strong connection to urban culture, making the FW24 collection not just a fashion statement but a love letter to the Big Apple.
