Axel Arigato is gearing up for the Fall/Winter 2024 season with the launch of their new campaign, ‘An Infinite Dream.’
Axel Arigato’s New Creative Direction
Helmed by the brand’s new creative director, Jens Werner, the FW24 campaign aims to rejuvenate the Swedish label’s passion for creative collaboration. The campaign features a diverse array of global talents and brand friends, and is part of a four-month visual series.
Axel Arigato London: An Infinite Dream
Designed to spark curiosity, ‘An Infinite Dream’ is brought to life through a hotel room setting adorned with artwork and pieces by Jon Buck, Illya Goldman Gubin, and Charlotte Kingsnorth. The campaign includes a mix of reimagined furniture, art pieces, and more. Additionally, it highlights the new collection garments, which include sporty outerwear, classic knitwear, relaxed denim, and other items in warm, classic tones.
Axel Arigato Sneakers and Creative Collaboration
Werner stated, “For the first time in our campaigns, we have carefully curated a brand universe – designed to inspire and promote creative collaboration. We were motivated to work with other artists and designers that are truly meaningful to myself, the brand and our audience.” He emphasized that this interdisciplinary approach helps unify entertainment, product, art, craft, and design, reflecting the brand’s identity.
Discover Axel Arigato’s FW24 Collection
Explore Axel Arigato’s ‘An Infinite Dream’ campaign in the gallery above. The new FW24 collection will be available online at Axel Arigato starting July 26. Don’t miss out on this innovative and inspiring release.
