On June 6th, 2024, Balenciaga unveiled its latest campaign, showcasing the iconic Hourglass and Crush bags in a stunning visual narrative. Renowned photographer Mario Sorrenti captures the essence of these signature designs, pairing them with distinct personalities that highlight their versatility and appeal.
The Hourglass Bag, a testament to Balenciaga’s heritage, takes center stage, referencing the archival Basque waist silhouette. Its curved base and hanging B logo create a striking shape, brought to life by model Mona Tougaard and actress/singer Yang Chaoyue in black-and-white photographs that exude timeless sophistication.
Balenciaga’s Crush Line: A Modern Classic
Complementing the Hourglass is the Crush line, characterized by its supple leather and innovative structural elements. The Crush bag’s curved edges and heavy chain strap offer a contemporary twist on Balenciaga’s iconic silhouettes, elegantly showcased by brand ambassador Nicole Kidman and model Adut Akech.
This campaign masterfully blends high fashion with celebrity influence, solidifying Balenciaga’s position as a leader in the industry. Balenciaga continues to inspire and delight discerning audiences worldwide with its strategic vision and commitment to timeless design.
