On June 6th, 2024, Balenciaga unveiled its latest campaign, showcasing the iconic Hourglass and Crush bags in a stunning visual narrative. Renowned photographer Mario Sorrenti captures the essence of these signature designs, pairing them with distinct personalities that highlight their versatility and appeal.
The Hourglass Bag, a testament to Balenciaga’s heritage, takes center stage, referencing the archival Basque waist silhouette. Its curved base and hanging B logo create a striking shape, brought to life by model Mona Tougaard and actress/singer Yang Chaoyue in black-and-white photographs that exude timeless sophistication.
Complementing the Hourglass is the Crush line, characterized by its supple leather and innovative structural elements. The Crush bag’s curved edges and heavy chain strap offer a contemporary twist on Balenciaga’s iconic silhouettes, elegantly showcased by brand ambassador Nicole Kidman and model Adut Akech.
This campaign masterfully blends high fashion with celebrity influence, solidifying Balenciaga’s position as a leader in the industry. Balenciaga continues to inspire and delight discerning audiences worldwide with its strategic vision and commitment to timeless design.
