This summer, Balenciaga aims to get you off your couch and onto a sporty beach. The Paris-based fashion house has just launched its latest “Summer Objects” collection, featuring a comprehensive lineup of “B”-branded sporting equipment and warm-weather accessories to elevate your sunny days with a touch of Demna’s signature style.
The collection includes a volleyball, a large towel, a boogie board, a set of pétanque boules, and a racquet set—all finished in sleek black and adorned with Balenciaga’s iconic branding. Each item is part of the brand’s “It’s Different” campaign, with taglines like “Life’s a Beach,” “It’s Your Turn,” “Out Of Office,” and “All Fun And Games” featured prominently in the promotional images.
For those visiting Paris through September, Balenciaga has also introduced a “Souvenir Shop” packed with collectibles inspired by the French capital. Emulating classic tourist traps, the line offers mugs, umbrellas, porcelain tumblers, metal magnets, keyrings, padlocks, plates, glasses, snow globes, and a range of “I Heart Paris and Balenciaga” ready-to-wear items.
Both the Summer Objects and Souvenir Shop collections are now available on Balenciaga’s webstore, with the most extensive selection of souvenirs found at the brand’s Paris flagship store. Get ready to elevate your summer adventures with Balenciaga’s stylish new offerings.
