Billionaire Boys Club’s BBC ICE CREAM EU branch has unveiled its latest collaboration, joining forces with emerging London label Hillside. This new capsule collection features apparel that is both functional and visually captivating, showcasing co-branded detailing.
BBC ICE CREAM EU x Hillside Collection Highlights
The collection includes three standout pieces: a waterproof jacket, cargo pants, and a graphic tee. ICE CREAM reimagines Hillside’s classic silhouettes, incorporating its instantly recognizable signage. The waterproof jacket features the Astro logo prominently in the center, a sturdy outer shell for staying dry, and the “Billionaire Boys Hiking Club” graphic on the back.
Denim Cargo Pants and Graphic Tee Details
The denim cargo pants, arguably the highlight of the drop, use Trompe-l’œil techniques with the running dog painted across the middle. Completing the range is a white t-shirt with an Astro helmet logo on the front and BBC Hiking Club lettering on the back.
Explore the new BBC ICE CREAM EU x Hillside capsule collection, available soon online and in select stores.
