Bella Hadid is the face of Adidas Originals’ latest campaign, spotlighting the reintroduction of their iconic SL “Super Light” 72 sneaker. Originally launched in the summer of 1972, this classic running shoe is making a stylish comeback in five vibrant colorways. The SL series now includes the SL 72 RS and SL 72 OG, available in dynamic combinations of white, red, black, blue, and yellow.
Italia’s Influence on the Adidas Campaign
Joining Bella Hadid in the campaign are footballer Jules Koundé, creative polymath A$AP Nast, musician Melissa Bon, and model Sabrina Lan. Each brings their unique flair to the campaign, highlighting the sneaker’s versatility and timeless appeal. The retro-inspired silhouette seamlessly blends vintage aesthetics with modern performance, making it a must-have for both sneaker enthusiasts and fashion-forward individuals.
Moreno Modolo’s Take on the SL 72’s Return
The SL 72’s return is generating buzz, with fans eager to get their hands on the latest iterations of this beloved sneaker. The collection is available for order online at adidas.com, offering a fresh take on a classic design that continues to inspire. Whether you’re hitting the track or the streets, the SL 72 promises to deliver both style and substance.
Discover the New SL “Super Light” 72 Collection
Don’t miss your chance to own a piece of sneaker history with the new SL “Super Light” 72 collection, now available in five striking colorways. Explore the campaign featuring Bella Hadid and other notable personalities, and experience the blend of retro charm and contemporary style that defines Adidas Originals.
