In a landmark move, BLACKPINK’s Jennie has officially signed a solo deal with Columbia Records, marking the start of a new era in her music career. This deal signifies Jennie’s ambition to expand her reach beyond K-pop, targeting the U.S. music market.
Breaking Into the U.S. Market
Jennie’s decision to sign with Columbia is seen as a strategic move to tap into the vast U.S. market. The BLACKPINK star has already achieved international fame, but this new deal opens doors for her to further establish herself as a solo artist in the Western music scene.
Fans Await Jennie’s Solo Material
Fans have been eagerly waiting for Jennie’s solo music, and this deal is expected to bring her much-anticipated material to light. Known for her powerful stage presence and vocal prowess, Jennie’s upcoming releases are expected to explore new sounds and genres.
Jennie’s Global Appeal
With this solo deal, Jennie follows in the footsteps of other K-pop stars who have successfully branched out into solo careers. Her partnership with Columbia Records ensures that her music will reach an even broader audience.
