BMW makes a bold statement at the Cannes International Film Festival with the introduction of the XM Mystique Allure, a one-of-a-kind vehicle paying homage to supermodel Naomi Campbell. Breaking new ground as BMW’s first venture into high-fashion show cars, the XM Mystique Allure is a testament to individuality and style.
Inspired by Campbell’s iconic presence in BMW’s “Dare to be You” campaign of 2023, this bespoke creation seamlessly merges automotive engineering with haute couture flair. Stefan Ponikva, BMW’s Vice President of Brand Experiences, describes it as a manifestation of contemporary luxury, tailored with high-fashion materials to reflect Campbell’s legendary status.
In a nod to Campbell’s aesthetic, the XM Mystique Allure sports a striking Ultramarine exterior, accented by a luxurious matte finish. Inside, the vehicle dazzles with opulent velvet and Frozen Metallic sequins, blurring the boundaries between interior and exterior design.
Adding to its allure, the XM Mystique Allure boasts an exclusive auditory experience crafted by acclaimed Hollywood composer Hans Zimmer. Zimmer’s collaboration with BMW since 2021 has led to the creation of unique drive sounds for electrified models, with the Mystique Allure representing the pinnacle of this partnership. The vehicle’s soundscape complements its avant-garde design, challenging traditional notions of luxury.
Campbell herself is thrilled by the unveiling, expressing gratitude for being the muse behind BMW’s groundbreaking creation. She describes the XM Mystique Allure as a “unique masterpiece” that embodies innovation and elegance in every aspect.
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