Are you tired of not being able to measure the effectiveness of your out of home (OOH) ads? Well, a solution has arrived in the form of Wally, a projection content platform that outperforms standard OOH ad units in several significant ways.
So, what makes Wally so special? Let’s take a closer look at its features and benefits:
- Increased Ad Recall Rate: Wally boasts a tenfold increase in ad recall rate (70%), ensuring your message sticks with your audience for longer.
- A/B Testing: With the ability to split test different creatives on a nightly basis, Wally operates like a digital campaign, allowing you to find the optimal approach for your target market.
- Interactivity: Wally can display video images and QR codes, further enhancing the interactivity of your message.
But that’s not all. Wally’s projection content/ads offer several advantages over conventional billboards and wallscapes, including:
- Cost-Effectiveness: Projection content/ads are more cost-effective than conventional wallscapes.
- High Engagement Rates: Projection content/ads boast one of the highest engagement rates for out-of-home media.
- Surprise Element: Projection content/ads provide an element of surprise, leaving a lasting impression on your local community.
By using interactive ads featuring clear calls to action, you can measure performance and seamlessly integrate with brand awareness or conversion-based campaigns. With Wally, you finally have the tools to discover which of your OOH ads is delivering the best results.
If you’re interested in learning more about Wally and how it can help your brand magnify its brand awareness and conversions, reach out to the team to see if it’s a good fit for you.
