BTS has made a significant contribution of over $6 million to the Korean committee for UNICEF through their ‘LOVE MYSELF’ campaign. This initiative, supported by both the group’s own donations and contributions from their devoted fans, has been instrumental in funding the violence eradication program known as “#ENDviolence”.
The K-pop sensation and their fans rallied behind the cause through various means, including an exclusive music video, anti-bullying booths at concert venues, and proceeds from merchandise and albums. Through these efforts, BTS aimed to send a powerful message about the importance of self-love and the urgent need to combat violence.
In a global renewal of their partnership with UNICEF, BTS and Big Hit Music have also chosen to endorse UNICEF’s ‘#OnMyMind Initiative’. This initiative focuses on promoting the mental well-being of children and adolescents worldwide, marking the second phase of the ‘Love Myself’ campaign.
