Calvin Klein has unveiled its 2024 ‘This Is Love’ campaign, celebrating Pride Month with a vibrant and inclusive showcase. The campaign, which highlights the brand’s ongoing commitment to the LGBTQ+ community, features a diverse cast including Cara Delevingne, Jeremy Pope, and several other notable figures such as Stella Maxwell, Great Hofer, Tingel Liu, Monet Lauren, Charlie Knepper, Vison Fraley, Janick Heilijers, Diego Pasillas, and Mauro van de Kerkhof.
The ‘This Is Love’ campaign captures the joyful and confident spirit of Pride, emphasizing themes of love, acceptance, and self-expression. The campaign includes a series of striking images and a dynamic video set to Crystal Waters’ iconic anthem ‘100% Pure Love’. This multimedia approach not only showcases Calvin Klein’s stylish and inclusive designs but also promotes a powerful message of unity and support for the LGBTQ+ community.
Cara Delevingne, a longtime advocate for LGBTQ+ rights, brings her unique energy and visibility to the campaign, helping to amplify its impact. Jeremy Pope, known for his work in both theater and television, adds depth and resonance to the campaign’s message through his participation.
The campaign has received significant attention on social media, with many praising Calvin Klein for its authentic representation and celebration of diversity. By featuring a wide range of models and personalities, the campaign underscores the importance of inclusivity in fashion and beyond.
Calvin Klein’s ‘This Is Love’ campaign is a testament to the brand’s dedication to social responsibility and its ongoing efforts to foster a more inclusive and accepting world. As Pride Month continues, the campaign serves as a reminder of the progress made and the work still needed to achieve full equality for the LGBTQ+ community.
