Marc Jacobs, known for its innovative and viral marketing strategies, has unveiled its Fall/Winter 2024 campaign, featuring an impressive roster of celebrities. Building on the success of its recent collaboration with Cactus Plant Flea Market, this season’s campaign stars Cardi B, Lil Uzi Vert, Irina Shayk, Kai Cenat, Clairo, Alex Consani, and Gabbriette.
Celebrity Fashion: Marc Jacobs’ Fall 2024 Campaign
The central piece of the campaign is a video titled “Marc Jacobs is…,” where each featured celebrity offers their own interpretation of the brand. Gabbriette labels Marc Jacobs as “legendary,” Cardi B describes it as “marvelous,” and Lil Uzi Vert simply calls it “love.” The video, set to Charli XCX’s track “360,” ends with Cardi B’s signature laugh, adding a personal touch to the campaign.
Cardi B and Harmony Korine: A Striking Visual Collaboration
Complementing the video, Marc Jacobs has begun releasing campaign imagery starring Cardi B. Shot by Harmony Korine and styled by Alastair McKimm, the photos present Cardi B in striking zebra-patterned coats and dresses, accessorized with Marc Jacobs’ iconic tote bag. Additional imagery featuring the rest of the cast is anticipated to be released throughout the week.
Explore the Blend of High Fashion and Popular Culture
Explore Marc Jacobs’ Fall/Winter 2024 campaign to see how the brand continues to blend high fashion with popular culture.
