SKIMS has announced Charli XCX as the face of its latest campaign, showcasing the brand’s new Cotton Rib and Cotton Fleece collections. The British pop star, known for her recent album Brat, embodies the essence of SKIMS’ commitment to combining comfort with style.
Celebrity Endorsement: Charli XCX Stars in New SKIMS Collection
Captured by renowned photographer Petra Collins, Charli XCX models key pieces from the collection, including a split bralette, boxer briefs, and bikini underwear. For those seeking cozy essentials for the upcoming season, the lineup also features a waffle-lined zip-up hoodie and matching sweatpants.
Pop Star Fashion: Charli XCX on the SKIMS Campaign
Charli XCX expressed her enthusiasm for the collaboration, stating, “SKIMS empowers people to feel confident in their own skin, which aligns perfectly with the essence of Brat. I am thrilled to work with a brand that seamlessly merges comfort and style. Shooting with Petra was a dream, and the puppies on set were an adorable bonus.”
SKIMS Campaign: Kim Kardashian on the Charli XCX Collaboration
Kim Kardashian, founder of SKIMS, shared her excitement about the partnership: “Having Charli XCX as the face of our new campaign is incredibly exciting. She is a unique talent who has solidified her status as a megastar in both music and beyond. This collaboration marks a significant moment for SKIMS, as we continue to spotlight individuals at the forefront of culture.”
New SKIMS Collection: Launch Date and Details
The SKIMS Cotton collections will launch on the brand’s website on Wednesday, August 21.
