The Coca-Cola logo is one of the most recognizable symbols in the world, with a rich history spanning over 135 years. Since its inception in 1887, the iconic script wordmark has remained largely unchanged, becoming an integral part of our collective consciousness. While many brands fiercely protect their intellectual property, Coca-Cola has taken a bold step in the opposite direction with their latest campaign, “Every Coca-Cola is Welcome.”
Celebrating Creative Interpretations of the Coca-Cola Logo
Developed by WPP Open X, led by VML, and supported by Essence Mediacom and Ogilvy PR, this innovative campaign celebrates the diverse and creative interpretations of the Coca-Cola logo from around the world. Instead of enforcing copyright infringement, the brand is honoring the unique and imaginative ways local artists, shopkeepers, and bodegas have reimagined the iconic logo.
Showcasing Cultural Significance Through Unofficial Logos
The campaign showcases a vibrant array of unofficial logo interpretations, spanning various color palettes, fonts, and styles, in out-of-home and print placements across Brazil, Mexico, Indonesia, Australia, and the US. Each distinct logo offers a fascinating glimpse into different cultural perspectives, paying tribute to those who have contributed to the brand’s global presence.
“Every Coca-Cola is Welcome”: A Campaign of Inclusivity and Creativity
The “Every Coca-Cola is Welcome” campaign extends beyond visual displays, featuring a comprehensive content series that includes films and interviews with local store owners, sharing their personal stories and inspirations behind their logo interpretations. These captivating stories will be showcased on Coca-Cola’s YouTube and Instagram channels, further solidifying the brand’s commitment to inclusivity and creativity.
Embracing Grassroots Art and Iconic Brand Recognition
By embracing these grassroots interpretations, Coca-Cola is not only celebrating its iconic status but also acknowledging the significant role its brand has played in the lives of people worldwide. This forward-thinking approach demonstrates the brand’s willingness to listen, learn, and appreciate the diverse perspectives that have contributed to its enduring success.
