Lewis Hamilton, a seven-time Formula 1 world champion, has added another title to his impressive resumé: Dior ambassador and guest designer. A long-time friend of the fashion house and creative director Kim Jones, Hamilton announced his new role shortly after his recent British Grand Prix win. The trailblazing multi-hyphenate is now the French luxury house’s latest menswear ambassador.
Along with his new appointment, Hamilton has unveiled the full lookbook of the lifestyle capsule collection he has guest designed. Known for his bold off-circuit styles, Hamilton brings his unique fashion sense to this collection. Kim Jones continues to expand Dior Men’s modern and timeless signature by reinterpreting the house codes, now inspired by Hamilton’s personal style. The upcoming lifestyle capsule blends couture with practicality, offering functional attire for everyday wear that merges streetwear and outdoor culture with luxury demands.
Designed for the winter season, the collection features pattern-centric sweaters, snow jackets, and accessories, including Dior-branded snowboards. This collection also marks the start of new ventures for Hamilton, who is set to transition from Mercedes’ F1 team, after 11 years, to Ferrari in 2025.
Lewis Hamilton’s guest-designed Dior lifestyle capsule will be available in stores and online on October 17.
