Maria Grazia Chiuri, Creative Director of Dior Women’s Collections, has masterfully woven together memories, inspirations, and suggestions to create an extraordinary narrative for the Cruise 2025 collection. Set against the breathtaking backdrop of Drummond Castle in Scotland, this collection pays homage to Christian Dior’s global legacy and his 1955 presentation at Gleneagles Hotel.
At the heart of this collection are iconic Scottish symbols – the unicorn and thistle – beautifully embroidered onto heraldic designs, showcasing exceptional craftsmanship and tradition. The Millefleurs motif is reimagined, inspired by Mary Stuart’s historic emblem, while a map of Scotland serves as a cartography of collaborations and cultural encounters.
Tartan, a fabric praised by Christian Dior, is reinterpreted in various colors and styles, blending the timeless charm of tradition with the edginess of punk elements. Historical images from Dior’s 1955 presentation are reimagined as prints and appliques, adding a cinematic touch to the collection.
The designs merge contrasting elements like velvet and lace to create contemporary equestrian-inspired looks. Exaggerated sleeves, gathered skirts, and embroidered bustiers add a touch of drama, while tartan remains a central theme, reinterpreted in light materials.
The collection offers a versatile range of dresses, coats, capes, and rain boots, reflecting Scotland’s unpredictable weather. Small jackets adopt menswear fabrics, while the iconic Bar jacket is decorated with black velvet buttons. Evening wear is a celebration of grandeur, with velvet evening gowns featuring fitted busts and oversized skirts, providing a variety of options for every occasion.
This inventive collection offers a journey through time, revisiting stories of the past and transforming them into subjects of contemporary creativity. Maria Grazia Chiuri’s Scottish Odyssey is a testament to Dior’s legacy and a celebration of Scotland’s rich cultural heritage.
