Los Angeles-based fashion brand known for its playful and irreverent aesthetic, has announced its first-ever shoe drop.
Californian brand ERL is making waves with its debut shoe release, showcased in three vibrant colorways: cream, brown suede, and black suede.
The brand took to Instagram to unveil the upcoming drop, featuring a skate-centric shoe with a dramatic, almost cartoon-like upper. These eye-catching kicks rest on semi-translucent rubber outsoles and boast a cozy sherpa lining for enhanced comfort. ERL’s signature branding is elegantly placed atop the tongue for added detail.
True to its Venice, California roots, ERL emphasizes the shoes’ origin with the tagline “made in California footwear.” The promotional images capture the essence of Venice’s skate community, with skaters showcasing the ERL shoes on boards and ramps, embodying the brand’s spirit.
Get ready for the release today at 11 a.m. EST, as ERL’s debut shoe hits online stores with a promise of style and functionality that resonates with California’s vibrant skate culture.
