Eli Russell Linnetz’s ERL continues to captivate the fashion world, effortlessly attracting the trendsetting crowd with his romantic, retro-inspired collections. The Southern California designer is making waves with his Fall/Winter 2024 collection, which debuted at an exclusive pre-launch event at Dover Street Market before its global release on August 1.
The collection, first unveiled earlier this year, is a nostalgic ode to high school life, capturing the essence of formative milestones and extracurricular activities. ERL’s latest campaign vividly brings to life the youthful spirit of high school, featuring an array of archetypal characters such as jocks, theatre kids, preppy students, and rebellious punk enthusiasts, all donning ERL Americana as they skip class.
A standout moment in the campaign showcases robust football players post-game, their sweat-soaked “CALIFORNIA”-branded mesh jerseys, emblazoned with faded “76” numerals, adding to the authenticity. This imagery perfectly encapsulates the raw, unfiltered essence of high school athletics and camaraderie.
Meanwhile, the collection also captures tender moments of young love blossoming between classes on Venice Beach. The carefree spirit of youth is evident as kids make their way to the skatepark, sporting a mix of faded flannels, floral graphic tees, and checkered short-shorts. The juxtaposition of worn-out sweater vests with slouchy cargo pants and the unmistakable ’90s vibe further enriches the collection’s nostalgic appeal.
ERL’s FW24 lineup doesn’t shy away from bold statements, combining Canadian tuxedos and tie-dye tops adorned with vintage patchwork embellishments. This creative approach ensures each piece not only exudes a timeless aesthetic but also promises longevity.
The exclusive pre-launch of ERL’s FW24 collection at Dover Street Market has generated significant buzz, both in-store and online, setting the stage for a highly anticipated global release. As always, Eli Russell Linnetz’s ability to blend nostalgia with contemporary style continues to solidify ERL’s place at the forefront of fashion.
