Iconic Japanese denim brand EVISU is set to debut its “Capsule Zero” collection as part of its Fall/Winter 2024 lineup. This release represents a striking blend of the brand’s 35-year heritage with contemporary streetwear influences, drawing on the vibrant creativity of the 2000s.
The “Capsule Zero” collection features a dynamic color palette that includes Varsity Red, Marine Blue, and Pine Green, complemented by muted shades of gray, black, beige, and denim. These colors evoke a nostalgic yet modern vibe, capturing the essence of Y2K fashion. The collection also incorporates subtle camouflage patterns, adding an edgy twist to its design.
Reinterpreting classic Americana with a contemporary flair, “Capsule Zero” includes standout pieces such as souvenir-inspired varsity jackets embellished with EVISU’s iconic tiger emblem and Japanese graphics. Other highlights are chain-stitched camp collar shirts and innovative denim treatments on baggy-fit jeans and canvas pants. The collection expertly contrasts cropped, structured tops with relaxed, oversized bottoms, and features essential layers like coaches, moto, and bomber jackets.
To mark the launch, EVISU has produced a cinematic campaign that channels the energy of 2000s streetwear. The campaign, set against bold neon-red lighting and featuring a Japanese drift car, captures the rebellious and forward-thinking spirit of the collection.
The “Capsule Zero” collection is now available on EVISU’s official website and at select retail locations.
