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Exclusive Preview: Rihanna Stars in Dior’s J’Adore Parfum Campaign

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Following the announcement of Rihanna as the new face of Dior J’Adore, the French luxury house has revealed a preview of the forthcoming campaign featuring the singer. Captured by renowned photographer Steven Klein, the imagery presents Rihanna as the latest muse for J’Adore.

Rihanna’s appointment as the first new face of J’Adore in 20 years introduces a fresh allure to the iconic fragrance. The campaign, set against the opulent backdrop of Versailles, showcases Rihanna in a golden gown embellished with delicate sequins and a reimagined necklace by Maria Grazia Chiuri. Her portrayal celebrates self-expression and captures the essence of J’Adore with a modern twist.

The campaign will further unfold with a new video featuring Rihanna, scheduled for release in early fall. This launch marks the beginning of a new chapter for J’Adore, blending contemporary fashion with classic elegance. Stay tuned for the upcoming campaign video and additional updates.

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