The Cannes Film Festival, known for its glamour, has embraced a more casual style in its 77th edition, prominently featuring blue jeans. Celebrities like Sienna Miller and Yseult elevated denim with chic pairings—Miller with Schiaparelli jeans and a tweed blazer, and Yseult with a Canadian Tuxedo look. Denim dresses and skirts also made appearances, with Tess Barthelemy in a pocketed denim day dress and Cindy Bruna in a Pucci denim skirt. This trend reflects denim’s evolution from casual wear to a versatile option for formal settings, bringing comfort and modernity to the red carpet.
Denim’s newfound versatility, from jean boots to evening gowns, and its comfort compared to traditional evening wear, highlight its current popularity and practicality in fashion. As effortless style dominates, Cannes’ embrace of fancy jeans feels both refreshing and timely, suggesting a potential lasting presence at the festival.