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Fashion Maverick Dao-Yi Chow Takes the Reins as New Era’s Creative Director and VP

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Renowned for co-founding Public School and his diverse fashion journey, Dao-Yi Chow steps into a new role at New Era. With an impressive background at Sean Jean, Donna Karan, and more, Chow brings over two decades of expertise to the iconic headwear brand. His vision extends beyond caps with the launch of “BRAND NEW ERA TM,” marking New Era’s venture into apparel. Chow’s multifaceted role encompasses design, marketing, and global merchandising, signaling an exciting chapter for the brand. In his own words, Chow expresses enthusiasm for this full-circle moment, embracing New Era’s legacy while charting a fresh course for the future. 

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