Fila has introduced its Casa Fila collection, which includes the updated Axilus Lux and the new Sanati SL sneaker styles.
Axilus Lux: Updated Classic Sneaker by Fila
The Axilus Lux, retailing for $180, is available in two colorways: white and green, and off-white. This updated version of the classic Axilus sneaker features rubber outsoles, a reinforced foot cage, an arch-enhancing sock liner, and molded cushioning for added comfort.
Sanati SL: Premium Slip-On Shoe by Fila
The Sanati SL, priced at $140, is a sleek slip-on shoe made with premium Italian leather. It boasts front perforations and a chunky outsole. This style is offered in two color combinations: white and blue, and white and red.
Casa Fila Collection: Apparel and More
In addition to the sneakers, the Casa Fila collection includes a range of apparel such as polos, shorts, skorts, pants, and more.
Todd Klein, Fila’s global brand president, shared the vision behind the new collection: “Fila’s 113-year history in sport has been defined by our focus on creating products that blend performance and style. We are returning to our roots with timeless designs, dedication to craftsmanship, and products that enhance performance.”
Fila’s Brand Refresh Amid Rising Sports Popularity
With the rising popularity of tennis, pickleball, and golf, as well as the growing interest in running, Klein emphasized that now is the perfect time for Fila to refresh its brand and product offerings.
“Bellissimo” Campaign: Showcasing Casa Fila Collection
The brand also released a campaign video titled “Bellissimo,” featuring country club-goers playing sports like tennis and golf while socializing in Fila apparel and shoes. Fila describes the video as showcasing “the intensity of a hard-fought tennis match to the satisfaction of post-game libations, honoring the sacrifice of sport and the celebration of the journey.”
Explore the Casa Fila collection and experience the perfect blend of performance and style.
