Blending the rich tapestry of American heritage with the avant-garde flair of Japanese design, Filson joins forces with renowned designer Junya Watanabe to introduce a special edition of their iconic Denim Cruiser. This exclusive collaboration marks a milestone for Filson as they celebrate the Cruiser’s 110th anniversary, reinventing it for the modern era under Watanabe’s creative lens.
Infused with Watanabe’s distinctive streetwear aesthetic, the limited-edition Cruiser boasts a unique blend of materials, featuring a denim front, nylon back, and intricate faux leather patchwork detailing on the sleeves. With its innovative design, the Cruiser emerges as a contemporary icon, seamlessly marrying functionality with fashion-forward style.
Originally patented by Filson founder C.C. Filson in 1914, the Cruiser has remained a cornerstone of the brand’s identity since its inception in 1897. From its utilitarian pockets, including the iconic full-width rear pocket once favored by surveyors for carrying maps, to its enduring buttoned silhouette, the Cruiser embodies Filson’s enduring commitment to practicality and durability.
Commenting on the collaboration, Filson’s Chief Creative Officer Alex Carleton expressed excitement about merging Filson’s timeless ethos with Watanabe’s boundary-pushing vision.
The Filson x Junya Watanabe Denim Cruiser is now available online at Filson and their NYC flagship store, priced at $1,500 and offered in sizes ranging from XS to XL. Don’t miss your chance to own this iconic piece that seamlessly marries tradition with innovation.
