FKA Twigs, known for infusing dance and movement into her music, has joined forces with On, a Swiss running brand, in a partnership that feels like a natural fit. The British artist will take on the role of Creative Partner for On’s new training line, leveraging her unique perspective to shape its creative direction.
FKA Twigs Teams Up with On to Redesign Cloudtilt Sneakers
In her new role, Twigs will contribute to the redesign of On’s Cloudtilt sneakers and become the face of the training line. The announcement featured images of Twigs sporting a sleek tank top and cargo-style workout pants with a drawstring waist, reflecting the line’s emphasis on “chic, sharp, sensual designs with classic silhouettes.”
A New Direction for On: Expanding into Athleisure and Streetwear
While On is renowned for its running shoes, this collaboration signals a foray into the apparel sector, with a focus on athleisure with a streetwear twist. Twigs expressed her excitement about the collaboration, highlighting the importance of movement and connection between mind, soul, and body. She sees the partnership as an opportunity to share her belief in the profound human experience of movement and self-expression.
