Foot Locker is revolutionizing the sneaker game with its latest social campaign, “Start with Sneakers,” featuring the talented Flo Milli. This Gen-Z-inspired initiative showcases fashion-forward sneakers and redefines sneaker culture through a social-first approach.
Flo Milli, the chart-topping rapper and BET “Best New Artist” nominee, stars in the campaign, modeling a range of New Balance outfits that blend style and comfort. With her effortless swag and undeniable charm, she embodies the spirit of “Start with Sneakers.”
This campaign marks a significant step in Foot Locker’s expansion into the women’s market, following the success of Flo Milli’s third studio album and nationwide tour. Through “Start with Sneakers,” Foot Locker is committed to authentically connecting with women through trend-forward content, talent integrations, and in-person activations throughout 2024.
Foot Locker has loads of sneaker options for all women, no matter their style. From classics like the New Balance 530 and New Balance 1906 sneakers to the latest innovations. Foot Locker also offers the hottest styles for every occasion this season across leading brands.
As Foot Locker continues to expand its women’s business, ‘Start with Sneakers’ continues its multi-brand campaign rollout throughout the summer, including previous installments with brand ambassador Coi Leray, upcoming in-person activations, and more. The campaign also comes on the heels of Foot Locker’s recently announced reinvented store concept, which includes an elevated in-store shopping experience for women.
Get ready to start your sneaker journey with Foot Locker and Flo Milli, and experience the ultimate fusion of fashion and footwear. Whether you’re into classic kicks or the latest drops, Foot Locker has got you covered. Join the movement and start with sneakers!
