In homage to its rich heritage, Gucci proudly presents the Tennis Special Collection, inspired by archival designs from the 1970s. After an exclusive preview at select Paris stores in May, the collection is now launching worldwide with a new campaign featuring tennis players Emma Cohen and George Loffhagen. These athletes embody the spirit of the collection, showcasing the pieces with their champion attitudes both on and off the court.
Emma Cohen and George Loffhagen’s Role in Gucci’s Tennis Collection
Merging tradition with modernity, this collection honors Gucci’s deep connection with tennis, drawing inspiration from its 1970s archives. During this period, Gucci expanded its tennis-related offerings, particularly in accessories and footwear, including the iconic Tennis 1977 sneaker, one of the first luxury sneakers ever produced. This tennis affinity continued into the 1980s with a range of ready-to-wear pieces that became favorites among athletes and tennis enthusiasts alike.
