GUESS Originals Unleashes a Camouflage Revolution with Summer 2024 Collection
GUESS Originals has unveiled its highly anticipated Summer 2024 collection, and it’s a camo-lover’s dream come true! The brand has embraced the iconic Realtree print, blending country charm with urban flair. From lightweight windbreakers to utility vests, cargo shorts, and chore shirts, the collection exudes a workwear vibe with a fresh twist.
While some pieces, like denim dresses and bodysuits, nod to the brand’s ’90s heritage, others, like the signature carpenter pants, offer a modern spin. Earthy tones dominate the color palette, but pops of pink add a fun, unexpected twist to the classic Realtree print.
Rapper CAMO, a member of Lil Yachty’s Concrete Boys, stars in the campaign, shot by Neri in his home state of Georgia. The images showcase CAMO embracing the great outdoors, from riding tractors to lounging in fishing boats.
Realtree has experienced explosive growth in the fashion world, evolving from a hunting enthusiast brand to a trendsetter. With collaborations like AKIMBO x Realtree and GUESS Originals, Realtree is now a fashion-forward name. This collection marks Realtree’s entry into the mass market, solidifying the camo trend’s peak popularity.
The GUESS Originals Summer 2024 collection drops globally on June 6th, available exclusively at GUESS . Don’t miss out on this camo-filled extravaganza!
