The picturesque island of Capri sets the stage for Jacquemus’ milestone 15th-anniversary fashion show at the iconic Casa Malaparte on June 10th. This modernist masterpiece, steeped in cinematic history, provides a fitting backdrop for the brand’s fusion of visual storytelling and innovative design.
Inspired by Jean-Luc Godard’s film Contempt, which prominently features Casa Malaparte, Simon Porte Jacquemus pays homage to his creative roots. The brand’s tradition of selecting meaningful locations for its fashion shows continues, with this venue choice resonating deeply with Jacquemus’ personal and artistic vision.
The event is elevated by the presence of K-pop sensation Jennie from Blackpink, who stars in a special campaign reimagining scenes from Contempt at Casa Malaparte. This unique collaboration not only showcases Jacquemus’ prowess in bridging fashion and pop culture but also generates excitement beyond traditional fashion circles. Following their successful partnership in the “Guirlande” campaign last December, Jennie and Jacquemus reunite to create a truly unforgettable experience.
By selecting Casa Malaparte, Jacquemus not only pays tribute to its past achievements but also reaffirms its dedication to ongoing creative freedom and aesthetic innovation. This landmark event ushers in a new era in the brand’s evolution, cementing its status as a trailblazer in the world of fashion.
