Seoul-based label JiyongKim continues to harness the power of natural elements in its upcoming Spring/Summer 2025 collection. This season, the prolific South Korean designer introduces new silhouettes and fabrics, experimenting with various shades of sun-bleaching to perfect his signature treatment.
The label’s ongoing collaborations with Alpha Industries have expanded, and a new partnership with Clarks Originals features JiyongKim’s distinctive fabric prints on iconic models like the Wallabee, Desert Trek, and Wallabee Cup.
Key sun-bleached items in the collection include a patch knit cardigan, wrinkle-processed shirt, mesh layered sleeveless top, and layered strap half trousers. Additionally, JiyongKim experiments with non-sun bleached items, introducing new silhouettes such as the hooded zip-up collared jacket, hooded mesh top, and rolled edge beanie, further developing his clean-cut, movement-based designs.
The SS25 collection showcases JiyongKim’s continuous evolution, blending traditional techniques with innovative design to create a captivating range of fashion-forward pieces.
