Renowned fashion designer and philanthropist Youssouf Fofana has joined forces with Jordan Brand as the creative director for the Summer Olympic Games. Fofana, founder of Maison Château Rouge and United Youth International (UYI), is dedicated to empowering the youth of Paris through entrepreneurship and creative expression.
With a passion to leave a lasting legacy, Fofana aims to transform the Olympic experience into a positive and inclusive celebration for the city’s youth. His vision is to create a community-oriented hub, District 23, where Jordan Brand will host a range of activities, including fashion design courses, cultural exhibitions, and basketball competitions, in the heart of the 18th arrondissement.
This historic neighborhood, home to Paris’ Black diaspora, holds a special significance for Fofana, who represents the “Generation 200%,” proudly embracing both his French and Senegalese heritage. Through District 23, he seeks to spotlight the rich cultural diversity of the community, aligning with the values of inclusivity and empowerment that define the Olympic spirit.
The headquarters of District 23 will be housed in the iconic Tati Barbes building, a former department store that Fofana, in partnership with Jordan Brand, has meticulously refurbished into a vibrant cultural center. This symbolic location holds a personal significance for Fofana, who fondly recalls shopping at Tati with his parents as a child.
The refurbished Tati Barbes building now boasts gallery spaces, design rooms, a library, a radio station, and a café, serving as a creative haven for the youth. Fofana’s vision for District 23 is a testament to the power of community and creativity, bridging the gap between fashion, sports, and social impact.
As the Summer Olympic Games approach, Youssouf Fofana’s innovative collaboration with Jordan Brand promises to leave an indelible mark on the city of Paris and the lives of its youth. Get ready to witness a revolution in creativity, inclusivity, and empowerment. Stay tuned to Wally for more updates on District 23 and the inspiring journey of Youssouf Fofana.
