ORDANLUCA is known for its unconventional and often provocative aesthetics.
Jordan Bowen and Luca Marchetto’s brand, JORDANLUCA, has created a controversial yet popular piece of clothing – pee-stained denim. The jeans, which cost a hefty amount of money (USD 800), challenge societal norms and criticize the fetishization of consumerism.
Despite its controversial nature, the design has sold out across various platforms, proving to be a hit among consumers. The jeans were unveiled during Milan Fashion Week as part of the FW23 collection. They symbolize the hypermasculine stereotypes in today’s society with a slim leg and discolored wash. The design features darkened urine stains around the zipper, which has sparked conversations about the relentless pace of capitalist culture.
JORDANLUCA’s pee-stained denim is a statement piece that reflects the paradoxes of our consumer-driven world. It is not just clothing, but a commentary on the insatiable appetite of capitalist systems.
