KENZO takes inspiration from the raw, natural beauty of Lanzarote’s volcanic landscapes for its Fall/Winter 2024 collection. Shot on the island’s rugged terrain, the campaign showcases earthy tones, futuristic silhouettes, and a unique fusion of nature and high fashion.
Exploring Lanzarote’s Unique Terrain
Lanzarote’s volcanic ground provides a dramatic and visually captivating backdrop for KENZO’s latest campaign. The collection draws heavily from the earth’s organic shapes, with pieces reflecting the untamed elements of nature. The silhouettes are bold, yet minimalistic, merging the futuristic with the primal. This juxtaposition of structure and softness is at the core of the campaign.
Nature Meets Futuristic Fashion
The FW24 collection features a variety of earth-toned fabrics, layered outfits, and sculptural outerwear that mimic Lanzarote’s harsh landscapes. In addition to muted colors, the collection also incorporates futuristic design elements, giving it a unique edge that sets it apart from typical winter collections.
