Levi’s continues its reign as the top collaborator of 2024. Following its partnership with sacai at Paris Fashion Week and reimagining denim classics with Eli Russell Linnetz’s ERL, Levi’s shows no signs of slowing down. The latest venture sees the denim giant teaming up with McLaren Racing to revolutionize Formula 1 fashion.
This collaboration merges the innovative spirits of Levi’s and McLaren Racing, creating a collection perfect for the track. Drawing inspiration from McLaren’s vintage uniforms, the collection features cropped racing gear reminiscent of the brand’s early days. Highlights include one-piece boiler suits in light-washed denim adorned with sponsorship patches and “MCLAREN CARS” lettering down the leg.
The collection also features two-toned racing jackets with Levi’s badges on the back, form-fitting trucker jackets, 501 denim, and graphic T-shirts showcasing 1980s car illustrations. Additionally, McLaren delved into its archives to recreate vintage competition posters on leather gloves, embroidered with Bruce McLaren’s signature.
Take an exclusive look at the Levi’s x McLaren Racing collection in the gallery above. This exciting line will be available in stores and online via Levi’s starting July 3, just in time for the British Grand Prix.
For more details, visit Levi’s official website