Celebrated Formula 1 driver Lewis Hamilton has unveiled the limited-edition +44 “Home Turf” collection, drawing inspiration from his home race at Silverstone. This collection merges vintage sports aesthetics, concert merchandise vibes, and iconic racewear elements.
A standout feature of the collection is a special capsule designed by Nigerian-born artist Leonard Iheagwam, also known as SOLDIER. His contributions include a black zip-up hoodie, a black crew neck tee, a vintage ringer tee, and a summer tote bag. Each piece is adorned with unique graphics, such as a reinterpretation of the iconic “I Love London” design and a hand-painted image of a young Lewis Hamilton.
Hamilton’s +44 Line: Sport Meets Art in Streetwear
The main +44 line offers a range of streetwear essentials including zip-up hoodies, tees, a reversible Alpha bomber, football jerseys, sweat shorts, and accessories like tote bags, bandanas, and keychains. These pieces are distinguished by neon logos and raised ink graphics, featuring highlights like Hamilton’s childhood photos and his signature colors of purple and neon green.
Hamilton expressed his excitement about the collection, saying, “This collection is particularly special to me as it fuses sport, art, and self-expression, celebrating the creative spirit of London.” SOLDIER echoed this sentiment, emphasizing the collection’s focus on the intersection of art, fashion, and sports, inspired by Hamilton’s journey.
Explore the +44 “Home Turf” collection and celebrate the blend of creativity and athleticism that defines Lewis Hamilton’s legacy.
