Louis Vuitton has unveiled the stunning campaign imagery for its Men’s Fall/Winter 2024 collection. Pharrell’s vision of the Wild West, first showcased on the runway in January with an Old Hollywood Western set complete with a sprawling desert backdrop, now comes to life in the great outdoors. The latest images feature models against the majestic backdrop of mountain ranges, blue skies, and horses.
Photographed by Colin Dodgson, the campaign highlights models navigating snow-capped mountains in an array of warm and stylish outfits from the collection. One standout image showcases the opening look: a large white coat adorned with fringe and floral detailing, paired with classic American blue jeans, a button-down shirt with a dandy-style bow, and a blue Louis Vuitton Speedy bag.
The campaign also features new cowboy hats exclusive to this collection, with two models lounging in the straw, one using a Monogram Keepall bag as a pillow. The full LV monogram denim look embodies the cowboy aesthetic, pairing denim jeans and a jacket with boots and a cowboy hat featuring a belt buckle hatband, worn by a model on horseback.
Staying true to the Americana inspiration, the 80-look collection includes cowboy hats, chaps, blanket coats, and vaquero suits, all adorned with Western-themed detailing. Pharrell collaborated with artists from the Dakota and Lakota nations to enrich the frontier fashion story. These artists designed bags featuring Dakota flower embroidery and hand-painted parfleche motifs, adding a unique and authentic touch to the collection.
