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Merchants Sets the Standard for Premium Jewelry with a Sustainable Focus

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This brand is on a mission to become a pioneer in premium jewelry, but with a strong focus on sustainability.

Merchants of the Sun is a jewelry brand that entered the accessories scene four years ago. Their aim was to redefine sustainable jewelry by combining contemporary design with meticulous craftsmanship. The Australian brand’s commitment to zero-waste production has made it a leader in eco-conscious luxury jewelry. 

Founder Matthew Banks noticed a gap in the industry where sustainability was gaining traction in fashion but lagging in jewelry. To fill this gap, he created consciously crafted pieces that resonate with nature. Banks’ love for the outdoors in Australia and Bali inspired him to create jewelry that reflected his ethos of environmental stewardship. From the brand’s inception, Banks incorporated motifs and symbols inspired by nature into his designs. 

These motifs were then hand-engraved onto signature pieces like signet rings and pendants. As the brand evolved, Banks expanded his creative horizons by integrating enamel, gemstones, and intricate patterns into necklaces, chains, and bracelets. This evolution reflects a commitment to continuous innovation and a deepening understanding of the possibilities within jewelry design. 

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