This initial release sets the course for voyage of style, embracing maritime themes with a signature Louis Vuitton touch
Pharrell Williams unveiled Louis Vuitton’s Men’s Pre-Fall 2024 collection in Hong Kong last year, marking his second show as the house’s creative director. Embracing the city’s maritime landscape, the collection infuses a nautical theme with signature Hong Kong motifs.
The official campaign, shot in Hong Kong, captures the essence of the collection, focusing on the dandy mariner aesthetic. Contemporary sailor hats and seafaring-inspired uniforms dominate, with the iconic sailor “tar flap” integrated into suits, blazers, and jackets.
Pinstripes, relaxed tailoring, and sea blue tones further reinforce the sailing motif, complemented by house staple accessories like the Keepall bag. The collection, debuting globally on April 25, embodies Louis Vuitton’s “Art of Travel” ethos with a modern maritime twist.
