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Nike and Phaidon Unveil ‘Look Good, Feel Good, Play Good: Nike Apparel’ Book

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Nike and Phaidon have announced the release of the highly anticipated book, Look Good, Feel Good, Play Good: Nike Apparel. This collaboration offers a thorough exploration of the intersection between fashion and performance, tracing the evolution of Nike’s apparel and its impact on both athletic and everyday wear.

Featuring stunning visuals and insightful content, the book charts Nike’s journey from its early days to its current status as a leader in sportswear and streetwear. It includes contributions from designers, athletes, and industry experts, providing an in-depth look at how Nike integrates cutting-edge technology with contemporary style.

The book highlights iconic collections and groundbreaking innovations, reflecting Nike’s commitment to enhancing athletic performance while shaping fashion trends. Readers will find exclusive behind-the-scenes content, archival photographs, and interviews that reveal the creative process behind some of Nike’s most influential designs.

With its rich imagery and detailed narratives, Look Good, Feel Good, Play Good: Nike Apparel delivers a unique perspective on the impact of Nike’s designs on both the sports world and popular culture.

The book will be available for purchase starting August 30, 2024.

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