Oakley has just unveiled its latest campaign, “Inner Spark,” featuring a series of short films that delve into the real emotions and challenges athletes face on their journey to the world’s biggest sports stages.
The “Inner Spark” campaign aims to capture the transformation of trials into intuition, injuries into instinct, and vulnerabilities into victories. This no-holds-barred account of athletic life showcases Oakley’s most innovative collection yet, featuring popular releases in a vibrant new colorway.
The films spotlight world-class athletes Fred Kerley, Kylian Mbappé, Alexia Putellas, and Cassandre Beaugrand, all wearing frames from the “Inner Spark” collection. Viewers get an intimate look at the athletes’ emotions, with visuals alternating between their performances and skeleton imagery representing their “Inner Spark,” highlighting the connection between external achievements and internal mastery.
Narrated by Mbappé, the film emphasizes, “You’ve already won without an arena, pool, or pitch,” underlining that the true inner spark comes from overcoming fatigue, failures, and fears. The message is clear: play the game, challenge norms, and be your authentic self without restraint.
