Kristen Ritch has joined Oriental Weavers USA as the new vice president of digital strategy & marketing, a role newly created to boost the company’s online presence.
With over a decade of experience in the area rug, home décor, and furniture industries, Ritch brings a specialized focus on e-commerce. Her previous role at Ashley Furniture equipped her with a strong background in account management, marketing, and business strategy. Throughout her career, she has driven significant e-commerce growth and enhanced the online brand presence for the brands she has represented.
“We are thrilled to welcome Kristen to our team,” said Pat Muschamp, Oriental Weavers vice president of sales. “Her proven track record and deep understanding of digital strategy and marketing in our industry make her an invaluable addition. As we expand our digital footprint and enhance customer engagement, Kristen’s leadership will play a pivotal role in driving our objectives forward.”
In her new role, Ritch will lead the development and execution of Oriental Weavers’ digital strategy, focusing on optimizing the company’s online presence, driving e-commerce growth, and strengthening digital marketing initiatives.
