With its Summer 2024 roll-out in full swing, London’s Palace has just unveiled its latest collaboration with Stella Artois, taking inspiration from the great British sport of tennis.
Palace and Stella Artois: A Legacy of Celebrating British Culture
Palace and Stella Artois have a history of successful collaborations, having teamed up twice in 2021 to celebrate British pub culture. This time, they shine a light on British excellence, with Stella Artois being the official beer partner of Roland-Garros and The Wimbledon Championships.
Tennis Meets Pub Culture: The Palace x Stella Artois Collection
The new collection blends core silhouettes and accessories for both tennis and beer lovers, offering a pub-meets-court mix that combines performance and style with a playful twist. The line includes smart blouson match jackets with embroidered detailing, light court jackets, tech polos, and shorts, all featuring the signature Palace x Stella Artois motifs.
Co-Branded Tennis Gear and Accessories by Palace x Stella Artois
In addition to matching caps and socks, the collection includes a special co-branded tennis racket and balls by Slazenger, one of the oldest sports equipment providers. A towel and holdall for kits and beers are also featured, along with off-court hoodies, T-shirts, and a new cult chalice to complete the set.
Release Details for the Palace x Stella Artois 2024 Collection
Check out the lookbook in the gallery above, and mark your calendars for the collection’s release on June 28 at 11 a.m. EDT via Palace’s official webstore. The collection will also be available in Asia on June 29 at 11 a.m. JST on the Palace webstore and on the official “Palace_Skateboards” WeChat store on June 29 at 11 a.m. CST.
